In the Spring of 2014, Hypothetical was contacted by a designer contract furniture manufacturer who had a challenge.  They needed some fresh images of their chairs, tables, sofas and so on but didn't want to budget for an expensive photo shoot, location scouting, retouching and more.

 

Hypothetical helped them create fully CGI virtual sets to put their products in so they could get photo-realistic product imagery without the burden of a photo shoot.  The products ranged from established furniture that already had some photo references available to brand new furntiure barely out of the design process that had to be brought to life without the benefit of extensive photo references.

 

These are the images we created for them a beautiful photo book they produced for NeoCon 2014.